Lágrima… Food with feeling! It is not just about taste… it is a matter of intent.
Lágrima started with a belief that when things are made with thought and intent, quality increases and enjoyment by others is enhanced. "A reason for emotion" was the driving force for the name "lágrima", which comes from Spanish (a language deep in the roots of both the company's Californian location and its founder's origins). It means "teardrop" and it is used for all matters passionate... Including food. Teardrops are the essence of the expression of ultimate enjoyment. "Tears of Joy", represented by the Lágrima logo, are what come to those who experience the sublime emotion of culinary satisfaction. It is also vernacular for a drop of liquid. When you ask a Spanish cook how much honey or oil to add to a dish being prepared... If the measurement is based on subtle feel, and of small proportions hard to measure... rather than using something soul-less like "milligrams", the subjective "una lágrima" is the most likely response.
Also, when a wine taster is trying to discern's a bottle's alcohol level, she will raise her glass and after swirling the liquid, she will look for the telltale runs down the sides... known as "lágrimas"
A new partnership was born from a sunny California weekend of March 1, 2013 of good food, great wine and and a stroll on the beach. David and Danielle hosted Neil and Rebekah for a weekend at their home in Petaluma. Hoping to find a common vision for the future the weekend "retreat" was spent collaborating and brainstorming, eating and dancing, and finally realizing that their vision for what lies ahead were aligned. From this, came Lágrima, and the wish to become your curators and purveyors of unique and delighful foods around the world.
You may wonder if there was a soundtrack to all this adventure... But of course. Federico Tárrega's Lágrima!
The people behind Lágrima
Danielle may have come from Arizona, but she has adopted California as the mailing address of her soul identity. With a flair for narrative (which translates most times to being the storyteller for Lágrima), Danielle Stroble brings logic and wisdom to the mix.
Having spent the better part of her life practicing financial leadership (at the age of 12 managing payroll for the family business), she sees her future in a different light now, that of the hands-on maker! She relishes the creative and energizing spark that fuels the challenge of directing a busy family of five, nurturing a partnership and managing full-time employment, all while giving birth to a food startup.
Danielle is on a quest. A mission for significance and excellence. The satisfaction of bringing to your table a product that will engage all of your senses, is what infuses Danielle with happiness… Lágrima is lucky to have been chosen as her target of expression!
The perfect natural element to describe Rebekah Beam is fire. One so deep it burns slowly, unnoticed for ages.
After meeting her, one may describe Rebekah as shy yet charismatic, tender yet driven; all true. Her inner fire drives her in ways many only dream: A ballerina with a worldwide resumé, her feet bare the marks of Bolshoi, Kirov, Chicago, San Francisco and the Pacific Northwest. As if that wasn't enough, this veterinarian and accomplished orthopaedic and soft tissue surgeon proves her grace may only be rivaled by her intellect.
Lágrima's own muse would tell you that no matter what her achievements, her most sublime fire burns as a loving mother, wife, sister and friend. When you meet Rebekah, search beyond that quiet exterior and experience the warmth that has touched the lucky few.
Strap on your running shoes, take a bite of your energy bar and just try to catch our visionary, Neil Beam. His family only half jokes about his turbo switch, while trying to keep pace with his never-ending energy.
With a passion for cooking and fine cuisine, one understands how the inception of Lágrima began in his own kitchen. His comedic nature has family and friends calling him silly, and the crazy shirts (Hawaiian-style is his signature) make watching this "idea man" a really good time.
It's easy to see how Lágrima has come so far, so fast - with Neil generating and implementing ideas at warp speed.
A self professed lover of Nutella (with a proper butter knife, of course), David brings the Spanish to our Lágrima world. Born in Madrid, David will be the first to tell you he is an American … from Spain.
His younger years were spent witnessing his father, a well-regarded Spanish painter, sculptor and photographer, create worlds of beauty. Naturally, David chose his own path of creativity which culminated into a fruitful career in User and Brand Experience - and now the Chief Creative Nut at Lágrima.
David's days (and nights, to be quite honest) are spent thinking, and playing "outside the box" - encouraging anyone who will listen to Think Beautifully. When you see him in his signature eyewear, you will witness the true definition of one who sees the world through rose-colored glasses!